Women 40+ Member Growth Programs

Helping Gyms Attract, Engage & Retain Women Navigating Menopause

Why This Matters for Gyms

Women aged 40+ are one of the fastest-growing groups joining gyms. Yet many gyms struggle to keep them engaged.

Hormonal changes during perimenopause and menopause can affect:

energy
sleep
weight gain
motivation
emotional eating
confidence in the gym

When women feel unsupported during this stage of life, they often quietly cancel their membership.

The Women 40+ Member Growth Program helps gyms create a supportive environment where midlife women feel understood, confident and motivated to stay active.

What This Program Delivers

The Women 40+ Member Growth Program creates a complete engagement ecosystem inside your gym.

It combines:

community support
menopause education
habit coaching
strength training guidance
AI-driven support

This helps women stay consistent, confident and committed to their fitness journey.

Program Components

Menopause Member Attraction Events

These events are designed to introduce women 40+ to your gym in a welcoming and supportive environment.

Example Event: Hot Flushes & Strong Bodies Night

The Menopause Reset Masterclass: How to Lose Weight, Regain Energy & Reclaim You
Strength training myth busting
Wine & social networking
Q&A Sessions
Special membership offers for attendees (tailored with each individual gym)

These events help gyms bring new women through the door.

Coffee & Conversations

Relaxed discussion sessions where women can openly talk about midlife challenges such as:

Weight gain during menopause
Sleep struggles
Emotional eating
Loss of motivation

Walk & Talk Club

A gentle social walking group designed for women who feel intimidated by traditional gym environments.

Perfect for:

Beginners
Women returning to exercise
Creating accountability through connection

Strength for Life Workshops

Educational sessions designed to help women train safely and confidently.

Topics may include:

Why muscle becomes essential after 45
Low resistance training protects bone health
Simple strength routines women can start immediately

Hormone-Smart Habit Workshops

Practical sessions designed to simplify health and nutrition during menopause.

Topics may include:

Beating bloating
Protein made simple
Improving energy
Managing stress and cortisol

Partnership Options

Introductory Menopause Masterclass

Perfect for gyms wanting to test interest.

Includes:

Menopause masterclass
Q&A session

Investment: $500-$1,000

Member Attraction Event

Example: Hot Flushes & Strong Bodies Night

Includes:

Masterclass presentation
Q&A discussion
Social networking event
Guidance on membership offers

Investment: $500 – $1,000

Women 40+ Community Engagement Program

A monthly engagement program designed to support midlife members.

Includes:

Monthly masterclass
Coffee & Conversation session
Strength for Life workshop
Access to AI Emotional Eating Coach

Investment: $2,500 per month

Full Women 40+ Member Growth Program

A complete menopause engagement ecosystem inside the gym.

Includes:

Monthly masterclasses
Walk & Talk Club
Hormone-smart habit workshops
Strength education sessions
AI Emotional Eating Coach access
Member engagement strategy

Investment: Price on Application

Bring Menopause Support Into Your Gym

Gyms that support women during menopause don’t just retain members. They build loyal, thriving communities.

Wondering if the program is for you?

Email → Hello@barbsbodsquad.com

or CLICK HERE to book a quick 15 min Chat

Barbs Bod Squad

Consult your healthcare professional before beginning any diet or fitness regime.

Terms | Privacy Policy

*Results may vary. Exercise and proper diet are necessary to achieve and maintain weight loss.